Laura has an outstanding passion for, and knowledge of, dentistry. Laura’s passion lies with the training and implementation of the TCO role, and has been responsible for the breakthrough and education of this role within the UK dental profession. Laura has been successfully working with dentists and their teams since 2005 in this role and through her own company since 2008. She has a ‘sleeves rolled up’ attitude and thrives in her unique hands-on style of delivery. She has helped dental practices achieve high levels of success with her understanding of the UK market and behavioural attitudes of the public. Laura knows that each practice is different and that this must be taken into account as well as the individual needs of the principals/partners, associates and dental team. Laura originally qualified as a dental nurse and holds post registration qualifications and has taken this opportunity within the dental arena and made it her own, excelling both in and outside the UK.