The GDC commissioned two pieces of research in 2018 following its publication of ‘Shifting the Balance’, the first to understand perceptions of the GDC as an organisation, and the second to understand communication channel preferences. The GDC was keen to build on this research and in 2020 commissioned DJS Research to identify and understand further the perceptions and interests of dental professionals, stakeholders and students. This will the perceptions and interests of dental professionals, stakeholders and students. This will be used by the GDC to identify strategies that will help to engage with them more effectively. The research in 2020 had six key objectives, to explore and understand:
- Overall perceptions of, and attitudes towards, the GDC and the basis upon
which they have been formed. - Perceptions of, and attitudes towards, GDC communications relating to COVID-19.
- The different channels through which dental professionals, stakeholders and
students currently receive information about the GDC’s activities, and their
preferences. - Perceptions of, and attitudes towards, the different GDC channels, including
comparing preferred ‘tone of voice’ for each channel. - Perceptions of, and attitudes towards, the GDC name and brand and the basis upon
which they have been formed. - Comparisons with relevant findings from the research undertaken in 2018.
The research used a mixed methodology comprising in-depth qualitative telephone
interviews and an online survey with dental professionals, stakeholders and students. To
explore change over time, some survey questions from 2018 were included in the 2020
survey and comparisons have been made to understand key areas of similarity and
difference.
We would encourage you to read the full report which can be found by clicking on the following link https://www.gdc-uk.org/docs/default-source/research/gdc-stakeholder-perceptions-research-report-(1).pdf?sfvrsn=5158fc18_6
