Public Health England News Release – (Report is the original report from PHE)

10 year olds in the UK have consumed 18 years’ worth of sugar

• The latest Change4Life campaign is asking parents to “Make a swap when you next
shop” to halve their children’s sugar intake from some everyday food and drinks.
• Children are currently consuming around 2,800 extra sugar cubes per year.

Children have already exceeded the maximum recommended sugar intake for an 18 year old by
the time they reach their tenth birthday, according to Public Health England (PHE)1. This is based
on their total sugar consumption from the age of two.
This figure comes as a new Change4Life campaign launches today, supporting families to cut back
on sugar and to help tackle growing rates of childhood obesity.
While children’s sugar intakes have declined slightly in recent years, they are still consuming
around 8 excess sugar cubes each day2, equivalent to around 2,800 excess sugar cubes  per
To help parents manage this, Change4Life is encouraging them to “Make a swap when you next
shop”. Making simple everyday swaps can reduce children’s sugar intake from some products
(yoghurts, drinks and breakfast cereals) by half – while giving them healthier versions of the foods
and drinks they enjoy.

Parents can try swapping:
• a higher-sugar yoghurt (e.g. split-pot) for a lower sugar one, to halve their sugar intake
from 6 cubes of sugar to 3;
• a sugary juice drink for a no-added sugar juice drink, to cut back from 2 cubes to half a
• a higher-sugar breakfast cereal (e.g. a frosted or chocolate cereal) for a lower sugar cereal,
to cut back from 3 cubes to half a cube per bowl.

While some foods and drinks remain high in sugar, many companies have reformulated products
such as yoghurts, breakfast cereals and juice drinks, meaning these swaps are a good place for
families to start. Making these swaps every day could remove around 2,500 sugar cubes per year
from a child’s diet, but swapping chocolate, puddings, sweets, cakes and pastries for healthier
1 PHE collects data on children’s sugar intakes from the age of two through its National Diet and Nutrition       Survey (NDNS): The average 10 year   old has already consumed at least 138 kilos of sugar; if children were to keep their consumption
within the maximum recommended sugar intake after the age of 2, it would take them until they are
at least 18 years old to reach this figure.
2 5-6 sugar cubes is the daily maximum recommended sugar intake for children aged 4 to 10 years (1 cube of     sugar = 4 grams). Children are consuming 52.2 grams per day as per the NDNS.

options such as malt loaf, sugar-free jellies, lower-sugar custards and rice puddings would reduce
their intake even more.
Severe obesity in ten-to-eleven year olds has now reached an all-time high. Overweight or obese
children are more likely to be overweight or obese as adults, increasing their risk of heart disease
and some cancers, while more young people than ever are developing Type 2 diabetes. Excess
sugar can also lead to painful tooth decay, bullying and low self-esteem in childhood.
Dr Alison Tedstone, chief nutritionist at PHE, said:
“Children are consuming too much sugar, but parents can take action now to prevent this
  building up over the years.

  “To make this easier for busy families, Change4Life is offering a straightforward solution –
   by making simple swaps each day, children can have healthier versions of everyday foods
  and drinks, while significantly reducing their sugar intake.”

Families are encouraged to look for the Change4Life ‘Good Choice’ badge in shops, download the
free Food Scanner app or search Change4Life to help them find lower sugar options.
Popular brands – including Nestlé Shredded Wheat, Nestlé Low Sugar Oat Cheerios, Petits Filous
and Soreen (malt loaf) – will display the ‘Good Choice’ badge online, in-store and throughout their
advertising, to help parents find healthier options.
Customers can also find healthier options in supporting supermarkets including Asda and Aldi, as
well as in Londis and Budgens convenience stores.
With a third of children leaving primary school overweight or obese, tackling obesity requires
wider action and is not just limited to individual efforts from parents. PHE is working
with the food industry to remove 20% of sugar from the products contributing the most to
children’s sugar intakes by 2020.
In May 2018, PHE published progress against the first-year sugar reduction ambition of 5%, which
showed an average 2% reduction in sugar across categories for retailers and manufacturers.
While breakfast cereals and yoghurts and fromage frais were among the categories meeting or
exceeding the 5% ambition, some products in these categories are still high in sugar – this is why
Change4Life is making it easier for parents to find lower-sugar options.
-endsNotes to editors

For further information about the Change4Life campaign, please contact:
• Dominique Lemon / / 020 765 48034 / 07795446 141
• Gagandeep Bedi / / 020 3682 0482 / 07779 455 350
• Jamie Mills / / 020 765 48039 / 07780 224 828
3 National Child Measurement Programme (NCMP) 2017/18: